WHAT WE DO?

We are a Portuguese collective which promotes carefully curated brands that offer everything from apparel, accessories to home essentials.

 

We focus on brands that tell a strong story through their products, whether it’s the intricacies within the construction or the boundary-pushing ideas that are displayed through creative direction. The products featured at ADORNISTA pop-up stores are sourced from Portuguese brands all over the world.

 

At the heart of ADORNISTA are our valued brands. Everything we do, from our unique editorials to finding new and exciting locations, is for them.

Through a wide selection of pop-stores in relevant locations, ADORNISTA promotes the best work of Portuguese brands in a retail environment. These spaces are specifically designed and evolve with the different seasons, offering a carefully curated mix of fashion and lifestyle products, to reclaim customers from the online universe.

 

We believe that a physical space is the most powerful form of media available to a brand as it offers an experience which cannot be replicated online. Our pop-up stores offer experiences that are tied to emotion and identity.

 

From great people to amazing products and innovative design. We create a playground of wonders to incite all senses with good aesthetics, great music and wonderful scents.

MEET THE TEAM

Tania Taveira de Amaral

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Vast experience across several corporate giants in Europe and Asia, including retail businesses. She has also been a small business owner since 2009 with the launch of dress-a-day, a successful online shop in Portugal, which sold vintage style dresses and accessories. In 2015 while living in the East, she launched a denim studio named Batique.

Glauce Carvalho

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Our in-house brand master. With an extensive experience in brand management and brand activation for high profile companies in Portugal, she brings a great know-how to the business.

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